To create a smooth and meaningful experience, we may collect personal data and other information including names, addresses, telephone numbers, email addresses, identification numbers where required, nationalities, dates of birth, and payment information processed through secure third-party providers.

In Cambodia, personal data protection is supported under the Ministry of Post & Telecommunication ICT License (Article 27), which states that all ICT and Telecommunication operators and relevant persons must protect personal information and ensure the security and safety of users of their systems.

Your personal data, collected with your consent, may be used, processed, and disclosed depending on the circumstances. We may use your information to:

• Process and deliver your orders
• Communicate with you regarding purchases or support requests
• Improve our products and website experience
• Personalize content and recommendations
• Send marketing communications where you have opted in
• Prevent fraud and maintain platform security

Every use of your data is guided by one goal: to support you on your journey with Bae Stu.

What are cookies?

The Website uses cookies. A “cookie” is a small file stored on your device that collects information about your browsing activity on our Website, including but not limited to language settings, connection time, and pages visited.

Cookies and similar technologies collect non-personal data about your online activities while you are using our Website. However, the use of cookies does not enable us to directly identify you.

We use cookies and similar technologies to:

• Keep our website running smoothly
• Remember your preferences
• Understand how our community uses our site
• Improve performance and design

You may manage or disable cookies through your browser settings at any time. Please note that certain features of the Website may not function properly if cookies are disabled.

Each browser provides its own configuration process for managing cookies. Instructions can be found in your browser’s Help menu, which will guide you on how to adjust your cookie preferences. Examples include:

For Internet Explorer™: Open the Tools menu, select Internet Options, click the Privacy tab, then the Advanced tab, and choose your desired settings.

For Chrome™: Open the Settings menu, select Privacy and Security, then click on Cookies and other site data to adjust your preferences.

Your story belongs to you. We do not sell or trade your personal information.

We may share your information only with:

• Trusted service providers, such as payment processors, logistics partners, and website hosting providers
• Legal or regulatory authorities, when required by law

All partners are carefully selected and required to maintain appropriate safeguards to protect your information.

All payments are handled through secure, encrypted third-party payment gateways. Bae Stu. does not store or have access to your full payment card details.

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request corrections or updates
• Request deletion of your personal data
• Withdraw consent for marketing communications

You have the right to access, update, or remove the personal data collected and stored by Bae Stu., or to limit its processing and use. You may also request correction of any error or omission in your personal data.

If you wish to exercise any of these rights, please contact our Customer Service team.

We retain your personal information only for as long as necessary to:

• Fulfill orders and provide services
• Meet legal and accounting requirements
• Improve our customer experience

When your information is no longer required, it is securely deleted or anonymized.

As Bae Stu. continues its journey across borders, your information may be processed or stored outside your country of residence. We ensure that appropriate safeguards are in place to protect your data wherever it travels.

Our journey evolves—and so may this Privacy Policy. Any updates will be posted on this page with the revised date.

We reserve the right to amend this Privacy Policy at any time. If material changes are made, they will be posted on this page and reflected in the updated revision date. We encourage you to review this page periodically to stay informed of any changes.

Your continued use of this Website and acceptance of our services following any changes to this Privacy Policy constitute your consent to those changes, to the extent permitted by applicable law.

If you have questions, concerns, or requests regarding your privacy, we are always here to listen.

Email: customer.care@baestu.com

At Bae Stu., we believe bags should put your story in motion, and protecting your privacy is part of carrying that story with care.